Selling Outside Your Own Products or Services (Dustin Mathews Interview Part 3)

  We all know we should upsell our customers. Well, if you didn’t know, you should upsell your customers. There, now you know. It’s kinda like asking for referrals through. We know we should, but we still don’t do it. There is one complaint/resistance I come across when working with clients and it’s that they…

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Not Being Afraid to Go Over the Top (Dustin Mathews Interview Part 2)

I love what Dustin has set up to sell his Power Days. Even the name of his sequence is awesome: Operation: Shock and Awe. Dustin is sending direct mail pieces, emails, lumpy mail, etc. He’s kicking out cookies, treats, $5 bills, letters from Dave’s daughter and all kinds of other crazy stuff. While all that…

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Applying Manual Techniques in an Automated World with Dustin Mathews (Part 1)

Dustin is known for creating “marketplace frenzies” that drive people to buy millions in products and services online and offline, including a startup company that landed on the Inc. 500. He managed and marketed over 200 events, seminars and boot camps per month generating over $12 million dollars in the course of a year. Author…

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“Don’t Sell the Drill, Sell the Hole” (Janette Gleason Interview Part 3)

Once upon a time somebody explained the concept of selling benefits and not features by saying that people don’t by drills, they buy the holes that the drill produces. I can’t say that I really understood the concept then, in fact I think I probably shrugged it off as a really weird analogy from someone…

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Generating Buzz with Live Events – (Janette Gleason Interview Part 2)

Live events are cool  I really like how Joe and Janette used a live event to generate buzz and capture leads. Typically when we hear the phrase “live event” we start thinking of a training course, or a conference, or some type of multi-day seminar. I can’t imagine that when most of us hear “live…

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Making Time For Infusionsoft In Your Business – (Janette Gleason Interview Part 1)

 A journey of a thousand miles begins with a single step Sometimes getting Infusionsoft implemented in your business can seem like a journey of a thousand miles. And that’s probably pretty accurate. When you think about all the different aspects of your business that could be automated, and then you layer on top of that…

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Creating A Customized Message With Ultimate Marketer Andy Mackensen

I had the chance to sit down with internet marketing specialist Andy Mackensen. During our interview he laid out the following  four-pronged approach to potentially converting more prospects: 1. One Hour a Day in Infusionsoft I LOVE this idea. Reminds me of the tortoise and the hare (and we all know how that turned out).…

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Ultimate Marketer Jermaine Griggs on Gaining & Retaining Prospects

Recently I had the chance to sit down with Ultimate Marketer winner at InfusionCon 2011 Jermaine Griggs. Here’s a list of some of my key takeaways from the interview. Ask questions to get to know your prospects and customers Jermaine is a master of this. On every form I saw, there was 1 or 2…

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