Who We Are

Want to get a feel for what we’re about? Check out this video:

The Code of the Sixers

At SixthDivision, we have six core values. These values govern how everything operates at SixthDivision. We live and breathe these values.

Know where you're going

“In the absence of clearly defined goals, we become strangely loyal to daily trivia, until ultimately we become enslaved by it.”

– Robert Heinlein

Do the work

“On the field of the Self stand a knight and a dragon. You are the knight. Resistance is the dragon. The only interaction possible between the knight and the dragon is battle.”

– Steven Pressfield

Figure it out

“Everything around you that you call life was made up by people who are no smarter than you. And you can change it.”

– Steve Jobs

Create awesome

“Do what you do so well they will want to see it again. And bring their friends.”

Walt Disney

Improve your awesome

“The important thing is this: to be able, at any moment, to sacrifice who you are for who you can become.”

Eric Thomas

Be a force of nature

“The challenge of leadership is to be strong, but not rude; be kind but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant.”

Jim Rohn


Meet the faces

Brad Martineau

Chief Baller

Brad Spent 7+ years leading the Product Development team at Infusionsoft. Married. Five kids. Collects flat brimmed fitted hats.  Love to play basketball. Irons everything he wears.  Seriously.

Read Brad's whole story

Brad Martineau

Chief Baller

Word. My name is Brad Martineau (as you can see above…). Couple things you should know about me. I’m married with five kids, I love playing basketball, I’m addicted to fitted hats, and I’m pretty into the whole entrepreneur thing.

Back in the day I was the sixth employee at Infusionsoft and I spent over six years leading the product development efforts as a key member of the Infusionsoft leadership team. I had a blast and learned a ton while getting to rub shoulders with many very highly successful entrepreneurs.

I guess my specialty is simplifying the complex and bridging the gap between theory and execution. I love teaching and helping people understand difficult concepts. Nothing drives me nuts more than seeing someone NOT do something because they don’t know how.

I launched SixthDivision to provide Infusionsoft users a better source of coaching, training, and done for you services.

Dave Lee

Co-Founder

Dave spent 7 years as the VP of Marketing and Sales at Infusionsoft. Married. Three kids. Loves snow-skiing, attempting to kite-surf, and anything that involves a boat.

Read Dave's whole story

Dave Lee

Co-Founder

Dave Lee is a best-selling author, entrepreneur, and marketing automation pioneer.  He was raised to believe anything is achievable; therefore, his unique ability is to help others overcome uncharted challenges and turn them into magical results.

After running marketing and sales at Infusionsoft from 2005-2010 and helping LeadMD (Marketo services provider) get started in 2011, Dave partnered with Brad to co-found SixthDivision.  He’s been featured on NBC, ABC, CBS, and Fox television affiliates speaking on marketing automation and small business success.  When Dave’s not working, he’s either skiing, kitesurfing, wakesurfing or creating amazing experiences and memories with his wife and three boys.

Jake Talbert

Red Leader - Managing Partner

Former Infusionsoft/Keap employee. Married and has three sons. Loves Star Wars, Disney marathons, traveling, and spending time with his family. He’s a huge nerd just one look at his office and you’ll know what we mean.

Read Jake's whole story

Jake Talbert

Red Leader - Managing Partner

Hey there, I’m Jake. I am the father to three amazing boys who are 12, 8, and less than a year. I somehow have been able to to keep my wife Sara from going crazy for over 15 years now.

I keep myself as busy as possible. I spend time with my family, running Disney Marathons, and traveling.

I am a super nerd and you can expect to see me in a Star Wars shirt every day of the week. I am your one stop if you need information on Star Wars, Star Trek, Marvel, DC, or BIG watches.

I love helping people achieve their dreams. As a former Infusionsoft/Keap employee and user, I want to help you get the most out of your system while making it easier for you to run your business.

Erin Thomas

The Glue

Mom of four. Loves anything outdoors. At the office we call her chocolate chip…if you’re lucky enough you might find out why.

Read Erin's whole story

Erin Thomas

The Glue

Hello there! I’m Erin. What to know about me? I LOVE meeting new people and learning their story. I’m a mom of four amazing kids and a grandma of three equally amazing grandkids. I love the outdoors — especially hiking and paddleboarding, and recently tried my hand at scuba diving. I’m a foodie at heart and my favorite pastime is enjoying good food with family and friends! I love to bake and cook…and if you’re around me long enough, I just might make you my famous chocolate chip cookies.

Back in the day I graduated from ASU with a degree in design, but I’ve tried my hand at a lot of different jobs all while being CEO for my family. I’ve been a life-long multi-tasker…that’s why my role as “The Glue” here at SixthDivision is the perfect job for me.

So, when you find yourself walking in the door at SixthDivision, I’ll be the first to say hi…and maybe with a chocolate chip cookie in hand!

Ashlie V

The Accomplice

Dedicated entrepreneur-helper. Avid fan of Nightmare Before Christmas and all things Disney. Loves traveling, dancing, and quality time with her family. Happily married to a Marine Corps Veteran and proud mom of one miracle kid!

Read Ashlie's whole story

Ashlie V

The Accomplice

Hi, I’m Ashlie! Thanks for stopping by to read my bio. I have spent the last decade as an entrepreneur-helper extraordinaire. I truly enjoy the experience of collaborating with business owners and working together to make things more efficient. It is something that gives me purpose. But my life is not all work…

When it comes time for action and adventure – literally – count me in! I am always down for a good adventure! Traveling is my favorite. Every year (at minimum), my husband and I travel abroad, spending time together exploring different cultures around the world. Meanwhile back at home base, you’ll find me cheering on our MVP son who is QB for his 12U tackle football team and 7v7 team.

Lastly, here are some random fun facts about me:
– I am obsessed with tattoos, I love all kinds, so if you have any, I want to see them
– I use way too many !!!!! in my life, so if we ever text or email you have been warned
– If your idea of fun includes being brave enough to rock the Mickey Ears beyond childhood…we should totally be best friends!

KATIE WITMER

The GSD Agent

Marketing leader. CX Obsessed. Pop Culture Nerd. Momma to the three raddest kiddos. Married to my bug. Passionate believer that most problems can be solved over chips and queso.

Read Katie's whole story

KATIE WITMER

The GSD Agent

Hey, hey! I’m Katie, one of the Client Journey Engineers and Coach here at SixthDivision and I am excited to bring my diverse background into the world of small business success. Most recently, I embarked on a journey into the dynamic realm of franchising, where my passion for assisting small business owners truly blossomed.

My guiding principle is simple but powerful: “First we must standardize, and then we optimize.” This meticulous approach, combined with my enthusiasm for innovative ideas and nurturing a vibrant team culture, aligns seamlessly with my role at SixthDivision.

On a more personal note, I carry forward my father’s sociable spirit—I’ve never met a stranger, and I firmly believe that kindness paves the way. Beyond the professional sphere, I take great pride and gratitude in playing the roles of mom to three rad kids and wife to my wonderfully hilarious husband, Shawn. I am genuinely excited about the opportunity to assist you with your small business needs. Let’s make it happen!

Jack Smithson

The Sweep

8 years of experience helping small businesses succeed. I love riding motorcycles, skateboarding, Bowling, and antique hunting. I will always be doing one of these things in my free time… I cant sit still.

Read Jack's whole story

Jack Smithson

The Sweep

Beyond the office, my life is a blend of adrenaline and exploration. An enthusiast of the open road, I find solace and excitement in riding motorcycles, embracing the freedom that comes with each journey. When not cruising on two wheels, you might catch me perfecting my skills on a skateboard, aiming for that seamless balance between control and creativity. Bowling lanes transform into my playground, where precision meets leisure, and antique hunting adds a touch of nostalgia to my pursuits.

I have a Keap track record spanning eight years, I have dedicated my career to empowering small businesses and fostering their success. Through a combination of strategic insights, innovative solutions, and a passion for entrepreneurship, I have become a trusted advisor for numerous ventures. My journey in the business world has equipped me with a comprehensive understanding of the challenges and opportunities that small enterprises face, and I take pride in being a catalyst for their triumphs.

Cole Sundem

The Builder

Many years spent studying to be an entrepreneur. Loves the idea of small business and investments. Cole is a big Minnesota Vikings fan and loves reptiles.

Read Cole's whole story

Cole Sundem

The Builder

Some things to know about me I am a big fan of

– Minnesota Vikings football
– Working out
– Reptiles
– Golf
– Tattoos
– And Entrepreneurship

Wanna join SixthDivision?

As you consider what we’re about as a company, and you can’t help but feel completely fired up, then we should talk.

See how you can join SixthDivision

We'd love to help you.

We have everything you need to build a better Client Journey Experience. If you are an entrepreneur who knows how to take decisive action and who has a willingness to invest in your business, we want to chat. 

See what we can do for you