Most entrepreneurs and small business owners have a hard enough time just getting their marketing tactics to work.
By work, I just mean live and configured to function properly.
Even fewer have the time, experience, or expertise to get their marketing to surpass merely working to actually performing. And by performing, I mean producing meaningful and predictable results in your business.
And what usually happens when a marketing tactic doesn’t perform is that the business owner doesn’t know why, and often thinks it’s the marketing tool’s fault, the strategy’s fault, the product’s fault or the marketer’s fault (even if the marketer is themselves).
But none of the above could be true, and there’s only one way to find out and one thing to do to fix it once you do.
It can’t be the tool’s fault if the tactic is functioning properly
It can’t be the strategy’s fault if it worked before or for another business.
It can’t be the product’s fault if you’ve sold it before
It can’t be the marketer’s fault if they’ve previously had success.
That answer is in The Narrative of your offer – the messaging you choose and the audience you align that messaging to.
So the key to taking marketing from just working to performing is Nailing Your Narrative. Putting the exact right message, with the exact right words and images in front of the right people, and then evoking the exact right emotions and beliefs to compel them to act.
It’s easy to do, and the good news is that you don’t even have to get it exactly right.
We put together a case study of two successful but very different businesses where they used narrative to completely change their business (so much so that one business we talk about made $2.1 million dollars in 4 months from just 1 Google doc).
Click here to get access to the FREE case study and start down the path to nailing your narrative!