August, 2, 2017

Why I Vow Never To Take Shortcuts

Do you have a long commute to work?

Thankfully, I live pretty close to the SixthDivision HQ, so I typically don’t have to deal with a long drive.

But, the other day I had to leave for an appointment at 5 pm. The drive should have only taken me about 30 minutes. It took me 60. Here’s what happened.

It was 4:30 pm. I left the office thinking I had plenty of time to get to my appointment. I went to turn onto the freeway only to find what seemed like a million cars at a complete stop in bumper to bumper traffic (Okay. Maybe it wasn’t a million. Maybe it was only a few, but it seemed like a lot).

So, instead of turning onto the freeway, I decided to take the surface streets, which I thought was a pretty genius idea at the time.

Mistake #1.

I was cruising down the side streets and was actually only a few miles from my destination before coming up to a street that was closed.

“Okay, no biggie. I’ll just take the detour. It’s sure to be quicker than the freeway, still (I was thinking this having absolutely no knowledge of the area whatsoever).”

Mistake #2.

I ended up going backward. Not only did the detour take me in the complete opposite direction of my appointment, but there was an accident somewhere along the detour that made the freeway traffic seem like a racetrack.

And, to top it off, I literally had nowhere else to go. I was stuck.

I arrived at my appointment very apologetically late.

And, that was the last time I decided to take a shortcut.

The reason I’m telling you this story isn’t to lecture you on avoiding traffic. The reason I’m telling you this story is because there are a lot of parallels between what happened to me and running a business.

As entrepreneurs, a lot of times we try to take shortcuts. We jump in and do things because we think it will save time or money, when in reality, it takes twice the amount of time and ends up costing more because, let’s be real, we really don’t know what we’re doing.

Look, you’re not a designer. You’re not a copywriter. You’re not an Infusionsoft implementer.

You’re an entrepreneur. Your job is to focus on growing your business.

And, yes, as a business owner you may have to do those other things. But please remember, that doesn’t mean you’re an expert in those things.

Take InfusionSoft as an example. It’s a powerful tool and you want to use it to its full potential. But you’re not an expert… cue the tech overwhelm and expletive-filled nights at the computer.

Listen, if you’re frustrated because you’re trying to make Infusionsoft work the way you want it to, but you’ve spent far too much time trying to make the “shortcut” happen, then we should talk.

I’ve included a link below where you can call us to organize a FREE 1-on-1 strategy session with a coach, where they’ll hop on the phone with you and review your business to show you exactly how you can leverage the full power of Infusionsoft. NO short cuts. Only results. 😉

Contact us now!

Posted by Brad Martineau

Word. My name is Brad Martineau (as you can see above…). Couple things you should know about me. I’m married with five kids, I love playing basketball, I’m addicted to fitted hats, and I’m pretty into the whole entrepreneur thing.

Are you ready to turn your business into a lead conversion machine?